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Content Marketing: Content that Converts!

In today’s digital age,  content drives your entire marketing campaign and content marketing has become the cornerstone of any successful marketing campaign. Whether you’re a startup founder, a small business owner, or a seasoned marketing manager, understanding how content drives your entire marketing strategy is crucial. This article delves into the importance of content marketing, current trends, and effective strategies to elevate your digital presence.

 

The Significance of Content Marketing

Content marketing entails more than just writing articles and updating Facebook with witty posts. Approach includes such formats as videos, podcasts, infographics and plenty of others. The main aim is to share with the audience interesting and useful information. This is to earn their trust, accrue power and most importantly, engagement and conversions.

Building Trust and Authority

When you consistently produce high-quality content, you position your brand as an industry leader. Customers are more likely to trust a company that provides helpful and insightful information. This trust translates to brand loyalty and repeat business.

Improving SEO Strategies

Content that is current and relevant is of high valuation to search engines. Weaving in the key phrases “content marketing trends” and “importance of content marketing in digital strategies” will help to increase your rankings on the search engines. Which makes it easy for the potential customers to look for you over the internet.

Presently Existing Content Marketing Trends

In order to remain relevant, it is imperative to keep up with the changes in perception. Some of them are among the most effective content marketing trends these days:

Video Content

More and more, video content is being requested by consumers. Whether it is an explainer video or a video conference, utilizing videos in your content strategy helps increase engagement tremendously.

Interactive Content

Audience can also be engaged through different interactive content features like quizzes, polls and interactive infographics, making them stay longer on your site. This enhances the experience of the user and also assists in knowing what the customers want.

Customer Segmentation

It is without a doubt or an overstatement to say that Providing customized content is no longer optional. It is also known as content localization, Highly targeting your content according to the needs and preferences of the audience can help to increase engagement and transformation rates.

Great Content Marketing Techniques

The implementation of great content marketing techniques can make or break your campaign. Below are some of the most reliable techniques that have been used over the years:

Content Calendar: A content calendar serves its purpose effectively by keeping one on track and maintaining a level of sameness. Through this, one can post updates regarding the content early and synchronize them with the marketing strategy in its entirety.

More than One Content Type: Do not restrict yourself to one form of content. Try out writing, making videos, creating podcasts, and even infographics, and find out which one is most preferred by your target audience.

Analysis and Insights: Make it a habit to consistently check the analytics in order to adjust the effectiveness of the recommendations presented. Watch out for statistics such as the number of page views or clicks and the number of shares within social media. And finally, use this information to improve and implement the outreach strategy.

Team effort and External authorship: Team up with key opinion leaders and include non-staff contributors to the website. Such engagement expands the scope of the audience and increases the company’s trustworthiness.

Conclusion

Content marketing occupies the central position in all marketing strategies. Given the centrality of content, its current relevance, and the implementation of appropriate content strategies, one can turn around the performance of their marketing campaign. Prioritize working on your content from today, and you will be surprised at how fast your online presence improves.

 

Just in case if you want any more of such tips rather than just “content marketing” then drop a message @zigimarketer

writing to engage

Writing to Engage!

In today’s digital age, writing to engage your audience is crucial for any content creator. Now whether you’re a blogger, a marketer, or a business owner, writing interesting articles can significantly improve engagement. Here are some strategies to help you captivate your readers and encourage active participation.

 

Considering the various types of media and their audience engagement, it’s clear that engagement is of paramount importance to the content creators. It does not really matter if you are a blogger or you are involved in marketing and business, writing good articles can free up a lot of areas.

Here are some tips that will ensure and facilitate the readers’ stickiness and their participation.

 

Gauge the Target Audience

 

First things first, what is the target audience. It would be best if you knew the preferences and needs of the people you’re creating content for. This is where you can include and modify content accordingly. Seek the audience by conducting surveys, reading some reviews, using analytic spiders, and etc. This will assist you in producing substance that works in harmony with your audience.

 

Create Eye-Catching Headlines

 

Writing to Engage? So what might be the first thing the audience sees? Your headline is the first thing readers see, so it needs to grab their attention. An interesting headline must have some appeal, in addition to being short and precise. Consider adding some powerful words or numbers or posing a question to enhance your chances. Such as Instead of writing ‘Writing tips’ , write ’10 Writing Tips that Will Change Your Writing

 

Why is Introduction Important in an Article?

 

A good introduction has a positive impact on the entire article. Begin your article with something that draws the attention of your target audience. It can be through a shocking fact, an interesting question, or a personal story. It should also explain the purpose of writing the article and what the audience is going to gain from it.

 

Use Graphics

 

Inclusion of graphics is one effective method of increasing levels of engagement. Include pictures, graphs, and even videos to ease up the text and drive home your message. In addition, graphics make the content more attractive, but they also help better share challenging content. Also make sure that the graphics you include are appropriate and of good quality.

 

Use a Conversational Style of Writing

 

A major point that must be taken into consideration when you are “writing to engage”. It is much easier to connect with the audience when one speaks or writes in a conversational tone. For instance, one can use everyday vocabulary, brief sentences, and use of contractions in order achieve friendliness. Instead of saying “readers” you can say “you” and “your.” This is more inviting to the audience and helps in making them interested in the content.

 

Create Useful Content

 

The truth is that you will help to improve the levels of engagement through valuable content only. Articles should be objective, well-documented and tailored to the target audience. Provide useful ideas, details and answers that the reader may exercise. People usually want to read something interesting and valuable, and that is why they help that content to go viral.

 

Finally…

 

People love reading well written articles, and that is one guaranteed way of increasing level of engagement as well as stimulation of participation within the given activity. You can write captivating articles for your audience and keep them coming back for more through knowing your audience, how to write powerful subject lines, how to start an article and draw the attention of the audience, use of pictures, how to write, when to write and how not to write, socialism goes too far please which draws the borders of its implementation, calls for action, and most importantly, great content.

 

Remember, engagement is a two-way street. The more effort you put into creating engaging content, the more your readers will respond. So that’s about it. Happy writing folks!

 

 

Just in case if you want any more of such tips rather than just “writing to engage” then drop a message @zigimarketer

taste of malabar

Want to know “The Real Taste of Malabar”? Then the answer is KL 58! 


Well this debate on “the taste of malabar” started some time ago. There’s a group that stands for Calicut which today shows up the most when asked for the taste of malabar but there has been a group that has got a “real cult” following for their opinion that it’s all KL 58- Thalassery!


Thalassery…


it’s more than just a place, It’s a feeling. The same applies for its cuisine as well! The culture and cuisine goes hand in hand here. It used to be a maritime trading post and so it’s often said that its cuisine is a fusion of Indian, French and Arabic influences. The region is also the pioneers of the baker industry.

 

The first bakery was founded in Thalassery, Kerala, in 1880, and Western cakes were first introduced there in 1883. The food of Thalassery is a subset of Malabar cuisine, which originates in Kerala’s north rather than its southern equivalent, which is known as Syrian-Christian cuisine.

 

Now there’ always been a huge debate on the ” The Taste of Malabar” idea. A lot of articles and by the way things have been portrayed in a way of they consider Calicut as the real one but the “real ones” know why KL58 is in the game…


If one just takes an evening stroll through the town they’ll know what it’s all about. By five the “snackspots” starts off and real soon the snacks gets into the the glass boxes and in time the customers just flow in to these corners. The next question that pops up especially if it’s a tourist is where should they start from?


Should they start with the mussels sautéed with ginger garlic and spices called “kallumakaya” or from “unnakkai”, the spindle shaped sweet treat made with plaintains? But there’s nothing to worry about, the people know how to guide one through this crisis.

 

“If someone comes in we ask them whether they like spicy or sweet, only then we give them to try out one and usually by the end of it one would have definitely had a bit of everything regardless of whether it’s spicy or sweet and they come back the next day”, said Mustafa, who works at the local tea stall opposite Thalassery High Court.

 

 

The holy month of Ramadan sees Malabar dishes in abundance. However, the regional food varies depending on where you are. The cultural contrasts between coastal and hilly regions have been less noticeable in recent times as a consequence of improved communication, which has led to the fusion of the Muslim community’s culinary traditions.
For instance, take Muttamala, a sweet delicacy made using egg yolks. Everyone thinks it’s found in the Malabar region but it’s actually a variant of the Portuguese “fios de ovos”—a snack also known as angel hair—with leftover egg yolks, strands of which they sweetened.”

 

 

Last not least comes the crown jewel dish of Thalaserry – it’s famous biryani! This one really would make it up to our point of why this debate regarding the “the taste of malabar” just comes this side. It substitutes kaima, a local, fragrant kind of rice, for basmati.

 

The Mughals introduced biryani to India during their rule, but this particular variety is native to the Malabar Coast. It represents the blending of Malabari and Mughal culture and cuisine. 

 

It’s in fact a reminder of foreign influences in the Malabar region and is thought to have originated as a result of the influence of the Muslim monarchs of Mysore and Arkot.

 

“A question that often people get if they said they visited Thalassery – “Thalassery Biryani kazhichite”? – “didn’t you have Thalassery Biryani?”. So that is where our Biryani stands and you can have it from anywhere but if you want to feel the authentic one then tries out old Bombay Hotel or Paris Hotel.

 

I had gone asking for their “spices” long back and they replied it by saying it’s all products from certain shops in the old Thalassery market itself that they are using but one must know to select the right ingredients from these shops and that’s the “secret”. The taste hasn’t changed a bit even today and I guess it won’t ever.” said Gayathry, a biryani enthusiast.

 

Gayathry is currently residing at Hong Kong and is pursuing her studies in engineering at the Hong Kong University of Science and Technology.

 

Even though she’s spent much of her childhood in Hong Kong itself, still the one thing she can’t part ways with is the THALASSERY BIRYANI!

 

You can take the girl out of Thalassery but not the Thalassery out of the girl. Now she’s among the ones who believes it’s KL 58 that would go for the title of ” the taste of malabar”. She says the same applies for all as for if once a person went through the streets, tried its cuisine and took a walk through the Thalassery Kadalpalam, they might get the hang of it as well…

 

The debate would go on which one might be slightly better than the other but the concept and layers of the term “taste of malabar” is something more. It shows us how diverse our cultures are, how beautiful it is and yet how similar we are, how connected we are…

 

What do you think? Would you like to experience the “taste of malabar” now?! Well then this is where you should be.

 

 

 

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